Our Story
Founded in Singapore with a singular vision: to bring architectural rigour to the wild beauty of tropical flowers.
01 / Origin
Founded in a converted shophouse on the edge of Orchard Road, Singapore Florist began with a singular conviction: tropical flowers deserve the same sculptural respect as any other art form. What started as one florist's personal rebellion against throwaway bouquets has grown into Singapore's most considered floristry studio.
02 / Design
We compose arrangements the way architects compose buildings. Every stem is positioned with intent — a tension, a curve, a negative space that lets the bloom breathe. Our aesthetic draws equally from the clean lines of Swiss modernism and the unrestrained abundance of a Southeast Asian garden. The result is floristry that feels both considered and alive.
03 / Origin
We source directly from specialist growers across Southeast Asia. Orchids from Thailand's northern highlands, heliconia from Malaysian nurseries, birds of paradise from Singapore's own farms. No middlemen. No cold-chain compromises. Every stem is cut to order and arrives at our studio within 24 hours of harvest.
04 / Workspace
Our studio occupies a converted shophouse with concrete floors, floor-to-ceiling glass, and an ever-changing cast of tropical blooms. Concrete and orchids — the contrast is intentional. Visit us to discuss a commission, browse the season's selection, or simply watch our florists at work.
Address
290 Orchard Road #01-01 Paragon Singapore 238859
Hours
Mon–Sat: 8am–7pm Sun: 10am–5pm
Contact
+65 6789 2450 hello@sf.com
Our Values
We follow nature's calendar, not retail's. Every arrangement changes with what's blooming in the region right now.
We know every grower by name. No auctions, no mystery supply chains — just flowers from people we trust.
Every stem is positioned with intent. We compose arrangements, not just assemble bouquets.
Unsold blooms become community arrangements. Zero to landfill since 2016.